In the highly competitive fitness app market, HUVII looked for a new positioning to create meaningful connections with its customers and users. This entailed researching and exploring viable insights to further improve the user experience. Our brand strategy directed the brand to go beyond fitness and transformed HUVII into a French Art of Living brand. HUVII is anchored to its brand pillars of FITNESS, ART and CULTURE and expresses these through its visual identity, graphic elements and illustrations.
Uni&Do has organized multiple co-creating workshops for prototyping business models, searching for new customers, and enabling the HUVII team to prototype and experiment with minimum risk.
We started by mapping the user journey, analyzing each step, inquiring, investigating and searching for answers and insights. We then identified the user's functions and goals. Eventually, we analyzed the pain and the frustration they face every time they train with the app. We ask, observe what they do and how they use it—then translating insights to prototypes in search of that sweet spot.