How we think

Our Approach

Your CUSTOMER, your business

Finding the sweet spot

We’re always on the lookout for that sweet point, where customer needs meet business goals, systems, processes and technology. This approach enables us to create meaningful value for all stakeholders. Experiences are composed of many channels, touch-points, interactions and emotions. Our approach learns and designs for all the moments throughout the customer journey. 

Quick wins

Businesses navigating disruption can't afford to wait

months for consultants' reports or strategic self-absorption. They must act quickly and skillfully. Rapid prototyping, testing, and implementation combined with user and market research, allow us to deliver results and learnings at every step along the way. We think fast. We act faster. And we’re always keeping the North Star within sight.
Are you ready for some quick wins?

People-centered everything

We put people at the center of our design thinking processes, whether we’re creating products, designing experiences or building systems. We’re talking about real people, our families, clients, employees, consumers, friends and partners. We take every opportunity to understand the environments in which people live and play, as well as their behaviors, needs, pains and aspirations. 


Physical, digital and beyond

We live in a complex world of multiple, often interacting realities, where new ideas are out of fashion the moment they are conceived. We have the insights to help your business perform in this new, multidimensional environment – breaking down the barriers between the digital and physical, augmented and virtual worlds. We don’t see human experience as a snapshot frozen in time. We see it seamlessly crossing the boundaries of matter, space and time.
Let us show you the possibilities.

We are makers, doers, conceptualizers, programmers, engineers, strategists and storytellers. 
We build brands. We make new things.
We innovate. We strategize.
We craft the hell out of everything we touch
And then we tell their stories.

We are advocates for the transformation economy.
Driven by new ideas, innovation and design.
Our passion for transformation defines us.
We design for him and her, for them
And for you. 
All because we believe we have the collective creativity
To make transformation a reality for all.

We are Uni&Do. 

Our Process

How We Work


We connect with your business on multiple levels to unearth meaningful insights. We interrogate. We listen. We learn through collaboration. We define the real problem in order to develop a roadmap to the right solutions.


Meaningful insights are developed into solid creative concepts. If an idea doesn’t meet your objectives, it doesn’t get our approval. We’re only interested in strategically sound concepts that will have maximum impact on your bottom line.


Our research and strategy play out on the main stage during the design phase. This is where we break down the barriers. We don’t see the physical or the digital, we see theintended results and use design thinking to achieve them.


To measure the effectiveness of our work, we do thorough qualitative and quantitative testing. This helps us to demonstrate our product and service solutions in a real world scenario and to fine-tune them before delivery.
Who We Are


Founder & Director
Blog Author
Riad Makdessi
Blog Author
Hossameldin Bayoumy
Development director
Blog Author
Matthieu Caille
Creative director
Blog Author
Ahmed Zeyat
Account Manager
Blog Author
Julia Quillet
Senior developer
Blog Author
Tohami Hussin
UI/UX Designer
Blog Author
Kévin Letulle
Graphic Designer
Blog Author
Raoud Altoun
Head of animation
Blog Author
Fedaa Kamal
Your Next Step

Are you ready?

Contact Us

If you’d like to make your next move in the experience economy, get in touch now. Success always starts with good conversation.
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